Five Ways To Improve Your SEO Press Release Skills

February 28th, 2010 § 0 comments § permalink


Which Ones Matter Most?

Be a part of your audience: the best way to talk to someone is in their language. Know what the demographic cares about, and learn how they want to hear about it. Take the time to edit and rewrite a press release: not only does poor writing reflect on you as the author, but it may drive customers away an account of lost credibility, or miscommunication. Research the keywords to ensure the best exposure: not knowing what your audience is searching may keep your press release in the dark. Spread the word on several fronts: don’t just go the convenient route (like social networks) pursue more note-worthy networks to ensure credibility and popularity. Make sure what you’re talking about is newsworthy. Throwing out junk will scare people away from other topics in the future.

Tips for Preparing an SEO Press Release

Press Release Tips

Three Tips for Better SEO Press Releases

February 28th, 2010 § 0 comments § permalink

SEO makes your voice louder

The three most important processes in formulating and distributing a SEO press release are keyword research, stylistic writing, and a version of distribution that exhibits a keen sense of the target audience. As far as the first and the last go, they are along the same lines: it’s important to know your audience. Keyword research ensures that you are aware of the trends surrounding your field, and that you have done the work to improve exposure. Actively knowing your audience is also important with distribution because you want to have people with interest to have the best access to your release; if you put a sign up about opera at a heavy-metal concert, you’re not very likely to get a huge response. This same principle applies to the SEO press release; however, a well-placed release doesn’t guarantee results. The third leg of the press-release trifecta is to write in a way that speaks clearly to the audience. If you use words or references that your demographic might not understand, then you’re jeopardizing the success of the press release.

SEO means that you're always in focus

How SEO Press Releases Help Companies

February 28th, 2010 § 0 comments § permalink

Steeping the Leaves

Michele’s Tea Garden is a place where people come to unwind, relax their mind, and rejuvenate their body; At Michele’s, visitors are invited to sit in a grassy courtyard bordered by a bountiful array of tea trees, from which they may pick any assortment of flavors for their very own, custom-made, pot of tea. SEO press releases could benefit such a company by spreading the word that they offer alternative treatments by way of the steeped leaf, and that coffee shops aren’t the only place to hang out and sip hot beverages. A specific moment where an SEO press release would need to prepare an SEO press release would be when they either got a new leaf in the garden, or holding their world famous mixers, where guests come to share personal blends with fellow tea connoisseurs.

Tips for Preparing an SEO Press Release

How Does the Press Release help a Tea Company?

How Has the Traditional Press-Release Changed Over the Years?

February 28th, 2010 § 0 comments § permalink

Search Engines

Before the internet made everything virtual, press releases were mailed, faxed, or delivered electronically to important media outlets (i.e. newspapers, magazines etc.); they were specific to their story, and rather ignorant to any trends occurring in the audience. Today, SEO press releases differ from this traditional concept in that they are more-so tuned to play for those who are interested in that the style of music. In other words, by way of keywords and key phrases, the present-day press release is well aware of the target audience, and therefore less depended on the efforts of an agents’ connections, and very much a result of the public’s demand.

Jumping for SEO

Important Tips For Writing A Press Release

February 28th, 2010 § 0 comments § permalink

Great press releases are newsworthy.

The three most important processes in preparing writing and/or distributing press releases are:

1. Ensure the topic is newsworthy. The content must be reworked in a way that ensures newsworthiness to the reader. A press release shouldn’t simply read as a piece of marketing, though that is its purpose. It should read like a news article.

2. Know the audience – a traditional press release must be written in way that speaks to editors and news gate keepers. The press release must answer the “who, what, when, where and why” questions that every news story answers.

3.Use outlets that can get the press release in front of the right readers.

Internet Advertising: Tailor Fitted to Increase Bottom Line

February 28th, 2010 § 0 comments § permalink

Internet marketing is invaluable to a company because it could essentially tell them how many visitors are also customers. By showing a client exactly how their marketing dollars translate into purchases, they can prevent wasteful spending, and ensure that they do not reflect poorly on those who are not interested; in other words, if someone is reading an article about tropical parrots, then it’s probably a good idea to offer things related to their current subject of interest and not some random item. Virtual commercialism provides a window through which the company can make the necessary observations for constructing effective and efficient marketing strategies. Internet Marketing allows for tailor-fitted advertisements and self-aware campaigns, which generate real-time data that improve overall success of current and future advertisements.

Laptop Reseller Benefits From SEO Press Releases

February 27th, 2010 § 0 comments § permalink

Apple laptop

Laptops R Us is a company that specializes in selling laptops that can benefit from SEO press releases. They are a local company, but they have a simple website. Their primary customers are local college students, but others include families and grade school students.

An SEO press release could benefit this company because its primary customers are online. Laptops R Us could use an SEO press release to come out on top of SERPs for local searchers. They need increased visibility online and a press release could help them do this.

Laptops R Us should prepare press releases when new, highly-anticipated products like Apple laptops become available, when industry news is released that affects them, when they expand and when they offer sales.

Internet Marketing – What’s the Point?

February 27th, 2010 § 0 comments § permalink

Internet marketing is an important tool for several reasons. The internet is a world-wide technology that allows people from all corners of the globe to access a bevy of information. Because of its ability to reach people all over the world, the internet is a great way for individuals, groups, and companies to market themselves far beyond their most immediate target markets. They are not confined by the geographical limitations presented in more traditional marketing techniques like TV, radio, and print media. Internet marketing is also important because it can provide immediate quantifiable data that can be measured and assessed, giving businesses the ability to quickly react and capitalize on trends and behaviors. Through things like analytic software, businesses can track responses to internet marketing strategies in ways that they could never do with traditional marketing outlets.

SEO Press Release Improve Upon The Traditional Press Release Form

February 26th, 2010 § 0 comments § permalink

Get people to read your press release.

What is the difference between an SEO press release and a traditional press release?

A traditional press release is written with news editors in mind. These releases focus on creating copy that is newsworthy and able to be adapted to broadcast or print news.

An SEO press release, while still focused on being newsworthy, must also take in to account SEO practices to be considered successful or useful web copy. These practices include keyword research, inclusion of keywords, and the knowledge that the release is readable by the end user, not just the news gatekeepers (i.e., editors).

The Internet Marketing Recession Relationship

February 26th, 2010 § 0 comments § permalink

Internet Marketing is a boon to many professionals, especially during this tough period of economical turmoil. Consider the Internet Marketing Recession Relationship; It helps to create more entrepreneurs, who choose to do business or service in their area of expertise.

Main Reasons:

**As keyword is ruling the consumer world now, it is very important to learn the internet marketing concepts such as SEO, SEM,W3C regulations to increase the potential customer / visitor levels for the websites, and reach the heights of internet marketing career.\

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**Understanding the concepts behind the ‘measurement tools’, will help to measure the important internet marketing metrics, so that return on investment can be increased and in turn promote the organization.

**Having in depth knowledge on the concepts help to cope up with the changes happening in any industry, and create visibility to enhance the ranking via internet

**Mastering the ideas behind using internet marketing methodologies like social media tools and web analytics, help to plan and execute tactical and viral marketing campaigns

**Learning advanced social media, pay-per-click Ideas and public forum response techniques help to protect the brand and monetize via Media content

**Studying the concepts significantly help to establish a source for a steady flow of income.

Organizations may risk a failure within short period if the writers don’t realize the potentials of internet marketing.To become successful in their writing career, it is important for a writer to study and understand the concepts behind internet marketing.