Basic SEO Tips to get you started

August 25th, 2009 § 0 comments § permalink

There are thousands of sites out there that offer tips and techniques for search engine optimization and high page rank. While there are many ways to achieve a good search engine ranking, here are 5 tips that will help you get started. Simply doing these basic things will certainly not get you on the first page of Google, however they will get you headed in the right direction.

1. Create unique META titles and descriptions for all of the pages on your site. Many rookie Webmasters forget to include META tags all together. Once they realize that, SEO wise, it is very important to include this information, they add the tags but they are not unique for each page. Each title and description should be specifically tailored towards each particular page.

2. Implement an simple HTML sitemap on your site. This is a page that contains links to all of the main pages of your website. If your site is small, you can include links to all the pages on your site. Sitemaps are important to search engines because they give them a central directory where their spiders can located all the pages on your site.

3. Target page-specific keywords in your sub pages. These keywords should be words that are not as highly competitive as your main keyword. Target various competitive keyword for your home page and then focus on less competitive keywords for your sub pages. Many Webmasters tend to get lazy and end up posted the same keywords on every page of their site. This could lead to a loss of valuable traffic to some of the internal pages.
4. Try to use BOLD, STRONG, ITALICS and UNDERLINE tags on each pages targeted keywords. This optimization tip is one that can be very valuable. Search Engines give higher priority to words that are using these tags which draw focus to these words. However, you don’t want to over do it with too many tagged words because then each keyword will appear less important to a search engine.

5. Consistently use H1 and H2 tags with your primary and secondary keywords. Search engines give a lot of weight to words with these tags. You should have 1 or 2 targeted keywords at the beginning of every page of your site.

These tips are basically a starting point for those that are new to the SEO world and should be implemented on your site before you move on to more technical optimization strategies. If you have not been following these basic tips, then you have likely been missing out on potential traffic.