What to avoid in social media marketing

June 8th, 2010 § 0 comments

Many social media mistakes can be easily avoided

One thing marketers should do when using social media is avoid making fake pages to promote products.  Being disingenuous can only lead to problems down the line.  Marketers should not try to gather followers with lengthy posts, as people do not use social media for these reasons.  Posts should be brief and try to encourage people to join a page or group.  Marketers shouldn’t stick to one method of posting because it can quickly become boring and turn off followers.  Marketers also shouldn’t be overwhelming with posts; filling up someone’s newsfeed can be distasteful to some.  Marketers should avoid isolating social media sites from one another; some people might not be aware of a Twitter page if they’re on Facebook.

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