Ways Twitter can be used as a marketing tool

June 10th, 2010 § 0 comments

Twitter marketing is often very simple

One way Twitter can be used as a marketing tool is by using it as a newsfeed for all internal and external news about a company.  Twitter’s format allows news to be disseminated quickly and easily to both followers and casual observers.  This allows a company to supply followers with a steady stream of media attention pertaining exclusive to itself.  Twitter’s privacy settings also allow companies to use the site as a way to offer incentives to followers.  By making tweets private, companies can provide exclusive content or offers to followers, thereby rewarding them for following a company’s account and potentially boasting their number of followers.

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