Viral Videos as a Marketing Tool

June 21st, 2010 § 0 comments

Facebook's video sharing feature is just one example of how viral videos can be advantageously utilized for internet marketing.

Two features of viral videos which make them a valuable marketing tool are the ability to post videos at no cost on sites such as YouTube, and the ability to share those videos at no cost through social networks.  If the video title, tags and description are implemented effectively, the video will be easily found and receive more traffic on sites such as YouTube.  Additionally, many of those who find the video appealing or interesting may decide to share the video using social networks such as Facebook or Twitter, which will help expand the audience of any company advertising by using viral videos at no extra cost for advertising resources.  With the advent of major video sharing sites and social networks, your audience can become one of your best advertising resources at no cost to you.

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