We are looking for Interns!

May 11th, 2011 § 0 comments § permalink

We are looking for interns or people who have dreamt of being in the industry in multiple states and cities. Searching for aspiring bloggers, journalist, interviewers,broadcasting and future publicist.

 

So just fill out the form and we will contact you really soon!

 

Basic Tips for Internet Marketing With Viral Videos

June 22nd, 2010 § 0 comments § permalink

Most video sharing web sites such as YouTube are designed for shorter videos in which the poster will get their message across clearly and in few words, so get straight to the point.

As with other modes of advertising, there are some basic principles to keep in mind when using viral videos for internet marketing:

  • Stick to the Main Points – Most video sharing sites such as YouTube limit the length of a video to 10 minutes, so prioritize the most important points.
  • Be Specific – You will want to make certain that your audience understands the full context of your message.  Feel free to elaborate with longer explanations in your description box, or to provide links for further reading.
  • Organization – This is important both for your main talking points in your video and in how your organize information in your description, especially when you have so little time and space to work with.
  • Recognizable Keywords – using keywords in the title and tags which are commonly searched will help your video be found more easily.
  • Criticism – Be prepared to take into account valid points of constructive criticism from your viewers in both comments and response videos to improve your approach in the future.

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Advantages of WordPress for Business Blogs

June 16th, 2010 § 0 comments § permalink

WordPress includes a number of features which make it a useful tool for blog marketing.

WordPress holds a number of advantages for news and business blogs.  WordPress is a free, open-source platform—meaning the software can be used at no cost by a wide variety of users.  WordPress allows for the simple inclusion of images and other media, and at the same time is specifically designed for Search Engine Optimization of content with its All-In-One SEO Pack.  It can also be used to limit who is able to publish blogs with the ability for a unique user login for each user on each site which utilizes the platform.  The ability to limit access of who can publish content where makes WordPress useful for business in that it helps to separate more professional news and business blogs from those which allow any individual with internet access to publish anything in a variety of places on the web.

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Five tips for effective web design

May 30th, 2010 § 0 comments § permalink

Site designers should always keep these tips in mind

Make sure the site utilizes a consistent style for all the pages in the website.  This will give the site cohesion as well as make navigation easier for the user.  The content of the site should be focused, have substantive value, and be targeted for users.  A site should be user-friendly no matter what the purpose or content is.  User-friendliness should be one of the primary goals of the site.  A site should be built to be compatible with all web browsers.  Lastly, a site should prioritize its visibility on all major search engines.  Good quality SEO should be a major factor when building a site to ensure maximum visibility.

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Five Mistakes to Avoid in Web Design

May 10th, 2010 § 0 comments § permalink

What sort of impression does your company's website give potential clients about your company?

Mistakes to Avoid in Web Design, #1: Unclear Definition of Purpose — The first step which is absolutely essential to the planning process of building a website is to determine the purpose and goals of your website.  If this part is unclear when you go ahead with your plan, the ensuing stages of planning, putting together your website, the appearance of the site and probably its functionality will all be negatively impacted, and complications will almost certainly arise in any effort to modify or expand your site

Mistakes to Avoid in Web Design, #2: Lack of Plan Detail — In formulating a plan to build a website, one must pay the equivalent level of attention to detail in the planning process to come up with a clear and organized plan that will work effectively when put into action.  Any gaps in planning will likely cause major bumps in the road in the construction of your site and will most likely be reflected in the final product.

Mistakes to Avoid in Web Design, #3: Lack of Communication in Development — In building a website, one must keep in mind that web design involves a number of complex tasks on different ends; some of which may cause friction with one another when the final product is pieced together.  One example would be when website graphics are put together ignorant of the workings of the coding and content of a website.  This can result in potential problems in functionality for both graphics and the interface which allows visitors to use and navigate your site and can be damaging to SEO mechanics.

Mistakes to Avoid in Web Design, #4: Lack of a User-Friendly Interface — The interface of your website which allows site visitors to use and navigate site features should never be overlooked as an important element of web design.  An interface which is confusing or has issues with functionality will quickly drive frustrated visitors away from your website.

Mistakes to Avoid in Web Design, #5: Improper SEO Mechanics — Smooth implementation of your SEO keywords in the title, text and description of every page on your website is critical in making your SEO mechanics work effectively to gain visibility for your site.  The web today is as competitive an arena for visibility as it has ever been, in which anybody with access has the capability to publish their own content in some form or another.  Without proper SEO mechanics, your site will not be able to reap the benefits of SEO and will more likely than not remain lost in the shuffle of obscurity.

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Five Tips for Effective Web Design

May 7th, 2010 § 0 comments § permalink

Web Design is a practice which requires a collaborative effort and effective communication on many ends.

Tips for Web Design, #1: Effective Planning — Web design is a multi-faceted practice which involves multiple processes and tasks on a number of ends.  The mapping out of the different elements of web design is crucial for any web design plan in order to keep not only the organization of the different tasks involved in web design well balanced, but will make any future changes to the site far less likely to run into complications.

Tips for Web Design, #2: Communication/Organization — Often times, certain tasks involved in the creation of a website can cause friction with one another—one example being the work of web development versus that of visual design.  In designing the graphics of your website, it is necessary to maintain effective and consistent organization and communication as each task is carried out to ensure that no aspect of the design interferes with the core content, SEO, and overall functionality of your website.

Tips for Web Design, #3: User-Friendly Interface — As important as content is to any business website, no website can take full advantage of its content without an interface which is easily understandable and navigable to the site user.

Tips for Web Design, #4: Consistent Format — The design of each page throughout your website should follow a format that is consistent and straightforward.  Maintaining a consistent format for page design helps visitors to your website to more easily find what they are looking for on the page even if they have never visited that page before.

Tips for Web Design, #5: Visibility — In addition to maintaining SEO friendly content to gain rankings on search engines, every page of your site must be kept well-organized—the most important content featured in plain view—must include descriptive text, and must maintain a well-refined appearance.

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Basic Steps for Effective Web Design

May 6th, 2010 § 0 comments § permalink

Following some basic steps in the process of web design helps to maintain a solid consumer base that will continue to return to your site.

Basic Steps of Web Design, Step 1: Define Purpose — Before all else in the planning process, the purpose of your website must be clearly defined.  Having a clear purpose in mind when building your site will have significant benefits in terms of organization down the road when it comes time to update or expand your site.

Basic Steps of Web Design, Step 2: Determine Audience — A greater awareness of who your targeted audience is will prove beneficial when it comes to designing a website that has a stronger appeal to that particular audience—and with which your audience can understand and identify—which in turn is instrumental in making a straightforward and trustworthy impression and solidification of your consumer base.  A better understanding of the interests and search habits of your audience will also hold benefits when it comes to SEO.

Basic Steps of Web Design, Step 3: Ensure Compatibility — In order to keep your site working in smooth order for any potential business, it is essential to ensure that all coding, media and file formats are functional with any web browser a visitor is likely to use.  Failure to ensure that all technical formatting is up to date and accurate can lead to a frustrating experience for visitors if the site is hampered with technical problems.

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Preparation Tips for a Successful SEO Press Release

May 4th, 2010 § 0 comments § permalink

A strong knowledge of the fundamentals of SEO and press release writing are both essentials in preparing a successful SEO press release.

SEO Press Release Preparation Tips, #1: Simplicity of Style — Above all, the writing style of any SEO press release must be kept simple and understandable to consumers.  It should use language with which consumers within the target group would most likely be familiar, rather than jargon or any other style which would potentially lead the consumer to perceive as if it were over their head or foreign to them.  The press release must be inviting rather than potentially alienating to the consumer.

SEO Press Release Preparation Tips, #2: Stylistic Appeal — The first 250 words of a press release should be given particular focus in attempting to gain the interest of the consumer, and must include an appropriate variety of clickable links to other important areas of the website that give a friendly impression of easy accessibility to the consumer.

SEO Press Release Preparation Tips, #3: Keyword Research is a Must — In order to successfully gain visibility on search engines, a content writer must not only include relevant keywords, but must choose keywords which members of a target audience would be likely to use in searching for the product or company which is the subject of the press release.

SEO Press Release Preparation Tips, #4: Keyword Distribution — The content writer must additionally ensure that all keywords are included within the headline, sub-headlines and be kept in close proximity to one another within the text of the headline.

SEO Press Release Preparation Tips, #5: Keyword Formatting and Links — The most important keywords should not only be written in bold formatting, but should include anchor text links in order to link consumers to the relevant page on the company website.

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The Most Important Steps in Preparing an SEO Press Release

May 3rd, 2010 § 0 comments § permalink

Thorough research and effective distribution of keywords are both integral to making your press release more visible in search engine results.

In the process of writing and preparing an SEO press release, arguably the most important step one must perform before all else is keyword research.  The individual preparing the SEO press release must identify a set of keywords both relevant to the subject of the press release and which are commonly searched by consumers within the target audience.  In doing this the individual preparing the SEO press release must designate at least one primary keyword and one (if not several) secondary keywords. 

Second, the keywords in the SEO Press Release must be distributed such that the web page will be easily found by consumers plugging the name of the brand or product into a search engine.  If the keywords are not properly distributed within the headline, sub-headlines and text of a piece, any effort to increase visibility on search engines will be undermined. 

Finally, the SEO Press Release must be written in a style which is both appealing and easily understandable to the target consumer group.  The writing must be easy to follow for the reader in order to give the reader the impression that the company who this piece represents is willing to make the effort to communicate information about their products and offers clearly and understandably to consumers.

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Reasons to Prepare an SEO Press Release

April 30th, 2010 § 0 comments § permalink

The "Red Ring of Death" hardware failure that plagued many Xbox 360 consoles became so notoriously prevalent that it began to jeopardize the confidence of consumers in the product. As a result, hardware developers have made chipsets for the machine run increasingly cooler in hopes of improved reliability. For any company facing such an issue, rapid and clear communication of news about product improvement to correct the issue is crucial.

One instance in which an SEO press release would need to be prepared would when a company which manufactures video game consoles makes an update to their hardware which significantly improves the reliability of the machine.  Take the real life example of Microsoft and their Xbox 360 consoles.  For years after their initial release, the Xbox 360 consoles were notorious for a hardware failure known as the “Red Ring of Death,” a term originating from the ring of red lights which would display on the front of a console which had ceased to function.  One major cause of this hardware failure which has often been cited is the machine’s tendency to overheat due in large part to its high level of power usage.  Further into the production cycle, Microsoft’s developers produced new chipsets which used less and less power, reducing the chances of the machine overheating.  Each new chipset has been met with anticipation that it would solve the problem for good, but none has yet proven to make the machine RRoD-proof.  Still, as developers continue development of the latest chipsets, it is important for potential consumers who may be wary of reliability issues to know that the product they purchase is constructed with the latest, most efficient and most reliable hardware.  When the company finally makes that step in development which resolves the issue, communicating this to the public as quickly and as clearly as possible is key to limiting the effect of any past PR damage which may affect future business, and it getting across to consumers and media that the issue is no longer something demanding concern.

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