Five Tips Toward a Highly Efficient Presence on Facebook

March 31st, 2010 § 0 comments § permalink

Your base of followers and clients is one of the most valuable assets you will have in social media marketing.

Here are five tips on how to effectively utilize social media outlets like Facebook. Keep your comments limited in order to attract as many people as possible. The goal should be to get users in and signed up as members or supporters of the group or page. Use a variable set of styles when posting on Facebook. Keeping it lively will ensure an intrigued audience. Put all the base information (discussions, videos, pictures etc) on your fan page, since people are likely to spend more time browsing that page the most. Be consistent with your posts, and interact with your supporters to keep them coming back.

All of these names fall into the realm of social media

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Five Things to Avoid When it Comes to Facebook

March 29th, 2010 § 0 comments § permalink

A properly designed Facebook campaign is invaluable

Here are five things that should be avoided when using Facebook, or other social media outlets: Do not use abrasive, or foul, language as this may offend potential customers, and could cause the wrong type of publicity for your cause or company. Do not be inconsistent, this will lose people’s interest. Don’t write too extensively as people appreciate terse content. Do not clutter your page with overwhelming amounts of media; people that are interest should have the ability to venture deeper. Don’t have several pages for the same thing, you want to consolidate your fan base to make sure that everyone hears what you have to say on behalf of the organization.

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Things to Avoid When Web Designing

March 22nd, 2010 § 0 comments § permalink

Put in the effort when it comes to designing your next site

Five things to remember during the web design process are: Usability testing should never ever EVER be an afterthought. If your site isn’t very usable, nobody is going to use it. Never sacrifice user-friendly designs for those less inclined to easy-to-understand interfaces and structures. Do not clutter a website with an overload of information. In general, most items can be categorized; with categories comes the specialization of customers, which in turn makes it easier for people to find things quickly and efficiently. Be aware of the client’s character – never design with yourself in mind. Do not overuse medias that may increase loading time, and make it more difficult for people to peruse the site.

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Two Reasons Why Facebook is Great for Promotion

March 16th, 2010 § 0 comments § permalink

Facebook is important for business publicity

Facebook has a great deal of options for the internet marketer, and offers two distinctly fantastic routes of promotion. One feature of Facebook is the ability to reach an audience of hundreds with a mere click of the mouse. By accumulating an extended list of friends, the Facebook user is capable of contacting new people through their friend’s respective networks. Facebook allows friends to perpetually inform one another about brands and causes as they sign up to be fans of it. When one person becomes a fan on their profile, any friends who comment will relay the message to their network of friends, who wouldn’t have normally received it.

One beer company’s attempt at a Facebook page


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Significant Google History

March 11th, 2010 § 0 comments § permalink

January 20, 2006

Webstream, one the oldest and largest web hosting companies, provides clients with an Initial Rankings Report enabling them to retrieve important rankings for clients.   This is particularly useful to track organic search dollar spending, tracking sales and monitoring shopping habits so ROI can be determined.

Driving Site Traffic With Search Engine Optimization and paid Advertising

April 23, 2008

Learning to think like a robot seems to be the key to driving traffic to a website, in this article about Pay-per-click text ads.  Learning how to phrase your content is what will determine its success in getting noticed.  Include links from other well-known sites by checking their PageRank status.

These small ads display next to search results and you pay for each person who clicks on it and is then directed to your site.  At this point in time Google had 66 percent of the search engine market and were the recommended site to use.

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PPC Managment has more options then ever before

August 3rd, 2007 § 0 comments § permalink

For many small eCommerce websites, the primary and often times only method of online marketing is PPC (pay per click) advertising. Managing the day to day operation of an online store can be problematical within itself Thus, making time to manage a full scale marketing campaign taxing and problematic for an online business. This becomes a larger issue when the online store is a one man operation or the individual managing the marketing campaign has little or no understanding of how to successfully manage a PPC campaign.
 
Until recently small business’s had few options when it came to online marketing. For many business owners hiring a professional SEM firm was simply unprofitable because the fees were costly and often times did not justify the bottom line or ROI (return on investment).  The other option was to use complicated software to manage all the bids, keywords and positions of pay per click campaigns. The issue with most of the software was its extensive learning curve and lack of proper online training / documentation to provide business owners with a clear understand of the software.

Currently, e-Commerce business owners have added options from software like PPC management and Bid Maximizer which use a form of A.I. (Artificial Intelligence) to manipulate bid prices and use keywords across PPC engines like Overture, MSN Ad Center and Google AdWords. The other exciting and often more profitable option is an increase in PPC Consultant companies offering business a percent based package. The customer only pays the firm a percent of the total cost of dollar spent on PPC marketing. By working on a percent model rather them a flat fee gives addition incentives for the firm to work harder and provides a level of cost control to the business owner.

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