Keys to the Future of Internet Marketing

June 30th, 2010 § 0 comments § permalink

True writing skill is one key to the future of internet marketing for which no technology can offer no substitute.

There are a number of aspects of internet marketing which will be centrally important to the future in how business continues to adapt to new modes and means of communication.  Although many elements of marketing will continue to change and adapt to new fronts on which to reach one’s target audience, raw skill for writing is one key for which there will never be a substitute.  The ability to creatively employ language in any format is something that cannot be imitated by any machine or program, but is inherently human.  This does not, however, mean that even those with a great level of writing skill will not meet new challenges in adapting to the new modes of advertising which are continuously coming about in modern business.

Even the most skilled writers will need to adjust in the future to the shift of business to the internet as will many other fronts of modern business for internet marketing.  Writers must constantly remain alert and open to re-formulating their approach and adapt to new methods as necessary.  Writing for internet marketing as it is today already differs widely from writing for traditional print writing in that writers must adapt their styles to incorporate the requirements of Search Engine Optimization, include commonly searched keywords and organize language back into a manner which flows as naturally as it would had they not needed to work within the context of SEO keyword and organization basics.

It can be argued that Search Engine Optimization is nearly, if not as much so, important to the future of internet marketing.  This is because no marketing campaign can be successful if it is not seen by a large target audience.  Without SEO—and with the wide and massive variety of content that exists on the web—it is nearly impossible for an advertising campaign to succeed without the investment of a massive amount of financial resources, because it is very difficult to make one’s advertising stand out enough to appear on search engines when there is so much similar content on the web.

Beyond SEO comes another essential principle which has been centrally important long before internet marketing and will continue to be just as much of a key in the future of internet marketing—presentation.  Whether marketing on one’s own web site or marketing through an affiliate, one must always pay close attention to how their company is being represented and what kind of impression it will make on the minds of viewers who stumble upon it.  It must have appealing language, a clever graphic, or something unique that sets it apart enough to pique the viewer’s curiosity enough so that the viewer will be curious to learn more about the product or service. By mastering the essentials of getting the word of your company’s product or service out, appealing to target audiences and maintaining a strong reputation among consumers, one can ensure a strong chance of commercial success in the future of internet marketing.

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The differences between tradition and SEO press releases

April 25th, 2010 § 1 comment § permalink

There are a few key differences between tradition press releases and SEO press releases.  Traditional press releases involved PR firms distributing to editors at broadcasting networks and print media companies.  Distribution would happen through mail, fax, or email.  Editors would then release the information if they found it to be relevant and note-worthy.  With SEO press releases, companies do not need to rely on editors to make their announcements visible to the public.  Using proper SEO techniques, companies can have their announcements dominate search engine rankings and reach “viral” statuses without having a middle man determine the relevancy of the announcement, thereby guaranteeing that every press release can be made visible to the public.

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Revisiting Two Important Dates in SEO History

April 9th, 2010 § 0 comments § permalink

SEO History

The Evolution of SEO

Though there are numerous important dates in SEO history, following I feel are more significant than the others.

Date: Nov 27, 2002 – On this day Yahoo adopted a new method to display search results performed through Yahoo.com. Earlier by paying certain amount to Yahoo, a website could appear at top of the search results page. However, seeing its sinking popularity among internet users, the company was forced to back off on this strategy, and why? Users were not getting relevant results. This increased the complexity of SEO for websites and work of SEO experts.

Date: March 24, 2008 – On this day Google, the god of search engines acquired DoubleClick, a search engine marketing firm. Now one may wonder why a company like Google would enter into a niche which would upset SEO and SEM firms. The answer is obvious, Google knows its indexing secrets, and imagine a SEO firm which knows all the secrets of SEM and SEO. The combination would give rise to a SEO behemoth, which will supersede all of its competition.

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SEO History: Search Engines Evaluations from W3Catalog to Google

April 4th, 2010 § 0 comments § permalink

W3Catalog – Sep 2,1993:

WWWThe web’s first primitive search engine W3Catalog was released by Oscar Nierstrasz at the university of Geneva. Oscar wrote a series of Perl scripts that would periodically take the mirror images of the web pages and rewrite them into a standard format to form the basis for W3Catalog. This was the period that made statistics to come up with various SEO methodologies.


Google

Google – Sep 4,1998:

Larry page and Sergey Brin founded Google when they were the students at Stanford University. On this day, Google was considered a first private held company that attracted more people towards search engines. Google plays a major role in developing and implementing the latest SEO technicalities.


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The Decline of Algorithm Manipulation in Search Engine Optimization

March 30th, 2010 § 0 comments § permalink

Manipulation of search engine crawlers was once a somewhat popular method of gaining visibility online until search engine crawlers became wise to their tactics.

  • July 26, 1997: Search Engine Optimization was originally discovered when a spam message was posted on Usenet, which took advantage of the relatively simple algorithm method in use at the time.  At the time, search engines depended heavily on information given by webmasters, using meta tags and keywords, which were easily manipulated in order to boost the ranking of the search result for one’s website.
  • 1998/99: Search engines such as Altavista begin banning websites for “too many URLs” and other algorithm deceiving methods in an effort to combat bait-and-switch tactics used to increase the page rankings of certain websites, making “black hat Search Engine Optimization” far more time consuming and far less rewarding to those who practice such methods.

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Late 1990’s Brought Important SEO Historical Milestones

March 25th, 2010 § 0 comments § permalink

Google logo

Google logo

During the late 90’s, the Internet was ablaze. Users, contributors and regulators (such as they were) were struggling to wrap their minds around this fast moving force. The following historical milestones were pivotal in the development of Search Engine Optimization, a key tool in learning to work with, and through, the Internet.

1997 – The term “search engine optimization” is thought to have been coined. The creation of this term indicates the growing need for indexing and categorizing the exponentially growing amount of content on the Internet. Further, those who wanted to make sure to get their message in front of readers started employing both ethical and unethical tactics of search engine optimization to fight through the crowds for visibility.

1998 – Google is founded. In 1998, no one could have thought that Google would become such an important part of almost every Internet user’s life. It would become a verb, not just a noun. Google created algorithms to search for important and relevant content and bring that to its users. Google was able to circumnavigate some of the pitfalls that allowed other search engines to be tricked or tripped up on irrelevant information.

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Google Ad-words and SEO

March 17th, 2010 § 0 comments § permalink

google_lego.gif

SEO matters when it comes to Google

In February of 2002, the relaunch of google ad-words fixed the overpriced, and inefficient, keywords to make it easier for companies to target, and reach a greater number of customers. This was significant in the world of keywords because it essentially proved their usefulness to the web entrepreneur, showing true evidence for the power of the meticulously chosen words on the virtual page. In January of 1996, Larry Page and Sergey Brin began collaborating on a search engine that had the unique ability to analyze the “back links” that pointed to any specific website. Backrub, which was the name of their search engine, was important to search engine optimization (SEO) because it was the precursor to Google. Without Google, the use of keywords would not be so finely tuned as it is today.

SEO carries considerable benefits for online content writers.

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Significant Google History

March 11th, 2010 § 0 comments § permalink

January 20, 2006

Webstream, one the oldest and largest web hosting companies, provides clients with an Initial Rankings Report enabling them to retrieve important rankings for clients.   This is particularly useful to track organic search dollar spending, tracking sales and monitoring shopping habits so ROI can be determined.

Driving Site Traffic With Search Engine Optimization and paid Advertising

April 23, 2008

Learning to think like a robot seems to be the key to driving traffic to a website, in this article about Pay-per-click text ads.  Learning how to phrase your content is what will determine its success in getting noticed.  Include links from other well-known sites by checking their PageRank status.

These small ads display next to search results and you pay for each person who clicks on it and is then directed to your site.  At this point in time Google had 66 percent of the search engine market and were the recommended site to use.

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Significance For SEO

March 7th, 2010 § 0 comments § permalink

 

Websites success lies in SEO

 

The following are two dates in history that I feel held significance for SEO.

In January of 2001, Allan Dick became Vintage Tub and Bath’s general manager, and savior.  Mr. Dick was interested in, and began researching SEO opportunities for his company.  Since, implementing SEO techniques, Vintage Tub and Bath has increased their gross revenues by 1700%, turning them into the lead supplier of reproduction bathroom fixtures. This phenomenal increase came about as a direct result of SEO.  You can now find Mr. Dick speaking at Search Engine Strategy conferences.

In November 2005, Google implemented a 3-part update program which essentially changed the way websites are ranked.  First, the age of your site became pertinent to the ranking.  The older the site, the higher the rank.  Second, the history of your web pages would now play a role in the ranking of your site.  And thirdly, the way back links are counted had a part in higher or lower rankings.  The sites with longer standing links carried more weight than new links.  Google was attempting to get web owners to utilize their websites more efficiently rather than buying multiple sites and linking them.

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How Has the Traditional Press-Release Changed Over the Years?

February 28th, 2010 § 0 comments § permalink

Search Engines

Before the internet made everything virtual, press releases were mailed, faxed, or delivered electronically to important media outlets (i.e. newspapers, magazines etc.); they were specific to their story, and rather ignorant to any trends occurring in the audience. Today, SEO press releases differ from this traditional concept in that they are more-so tuned to play for those who are interested in that the style of music. In other words, by way of keywords and key phrases, the present-day press release is well aware of the target audience, and therefore less depended on the efforts of an agents’ connections, and very much a result of the public’s demand.

Jumping for SEO

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