The Future of Marketing on the Internet

April 29th, 2010 § 0 comments § permalink

 

Internet Marketing

Internet Marketing

Internet Marketing is a young field and will grow exponentially in the coming years.  It has changed the way marketing is done with the advent of Internet Affiliate Marketing, Social Media, Viral Videos, and SEM/SEO.  Marketing on the Internet allows for tracking of marketing campaigns and collects valuable client information for later use. 

Affiliate Marketing
.  Done with very little effort as websites become more sophisticated and search engines allow more options for precise searches.
.  Comparison shopping allows exposure to a wide variety of customers while searching for similar products.
.  Connect with similar websites in order to reach the target audience. 

Social Media
Capitalize on human nature through such sites as Facebook, LinkedIn, YouTube and Twitter. 
.  Companies tap into a huge pool of clients by being referred through networks of friends and associates.
.  The fan feature automatically sends posts.
Forums allow the exchange ideas and opinions. 

Viral Videos
Viral sharing websites such as You Tube, Live Leak, Job Jab and Google Video provide limitless exposure, if the video is particularly good it will be forwarded. 
.  Provide comments area for open dialogue, use constructive criticism.
. Create interesting, entertaining and provocative video.

Web Design and Multimedia
.  Easy navigation and great content writing will direct the user.   
.  Images draw attention and explain your product. 
.  Use short and concise relevant video to attract clients. 
.  Integrate the brand with interactive features allowing the visitor to be a part of the experience. 
.  Use descriptive text on the landing page to draw the visitor in. 
.  Be visible to search engines, use SEO techniques to score high rankings and use descriptive text on every page.
.  Advertise on other sites with a video link to your site.
.  Statistically people read 28 percent of the words on a web visit, captivate the reader.

Press Releases
.  Communicate through blogs. 
.  Keep client base up to date with just one communiqué. 
.  Videos can be incorporated or links to other pertinent sites for information. 
.  Photographs will inform your audience about what you are writing about with a glance.

SEM/SEO
.  Utilize programs to help in the selection of keywords or keyword phrases to get high page rankings. 
.  Well-written, engaging content is what drives people and search engine crawlers to a website. 
.  Connect with the audience to pull them in.

WordPress/Blogs
WordPress formats posts beautifully and is free and easy to use making it a great tool for blogging.  It allows for simple incorporation of images, videos and links to other sites. 
.  Be brief and provide links, do not add too many keywords.
.  Categorize and tag posts correctly. 
.  Insert relevant large images and videos to convey your message. 
.  Write about unique and interesting topics.  Keep it fresh, current and compelling.  Enjoy what you are writing about.

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Why Content is King on the Internet

April 24th, 2010 § 0 comments § permalink

content is kingThe argument that “content is king” when it comes to the internet is 100% true.  While the internet offers all sorts of goods and services to web surfers, the internet itself is composed entirely of content.  Everything contained within a website is content, regardless of whether it’s a page selling cow-shaped picture frames or a page on the benefits of drinking beet juice.  The quality of content determines website popularity.  An easy-to-read, up-to-date, informative website is more likely to gain hits over a website that lacks good writing, does not update, or provides information of little value to readers.  The most popular websites also provide content that appeals to more than one audience; this obviously allows it to gather hits from a wider range of demographics by fitting the needs of multiple groups of surfers.

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Tips for Aspiring SEO Writers

April 23rd, 2010 § 0 comments § permalink

keyword proximity

If I were to give tips to an aspiring SEO writer, I would assert that the most important element of SEO writing is that it reads naturally.  An SEO writer can follow all the right steps involving keywords, but if the writing does not integrate these in seamless way readers will be turned off and search engine spiders will ignore the content, as they are trained to think and read based on human models.  The next tip I would give is to make sure keyword research is utilized.  It’s vital to understand how keywords are being ranked by search engines, and where the targeted sites fall within these rankings.  I would also suggest that they use keyword prominence and proximity to the fullest extent.  These two techniques enable a writer to use keywords more dynamically and more often.

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SEO Friendly Content and Small Businesses

April 22nd, 2010 § 0 comments § permalink

seo for small businessAn online flower bouquet company would absolutely require the use of SEO-friendly content.  In the short term, the amount of keyword density and frequency for display items would allow for high rankings in search engines.  This kind of presence would be vital to business, as competitors would likely utilize the same tactics and would gain the similar rankings.  Long tail keywords would be extremely important to the long-term success of the business.  By using a well-developed long trail SEO campaign, the company could tap into more selective flower or bouquet types and gain rankings that are higher than the more common searches yield.  Cornering niche markets could compensate for profits lost to competitors or drive sales higher than expected.

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Steps to writing an SEO friendly article

April 21st, 2010 § 0 comments § permalink

seo friendlyWriting an SEO-friendly article requires a few key steps.  First, you would need to do keyword research to determine the search volume of the keyword or keywords.  Keyword research would also show you where your targeted site is ranked compared to other sites utilizing the same keywords in search sites like Google and Bing.  Keyword proximity would be the next factor; you would want to make sure keywords are placed in the headline of the article, as well as the URL and page title.  Keyword density and frequency would be other important considerations.  While you want to avoid sounding redundant, repetitious, or unnatural, it’s important to include keywords with a high density and frequency, since both factors are pivotal to search engine algorithms.

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Visibility The Most Important Aspect Of Internet Marketing

April 20th, 2010 § 0 comments § permalink

 
Internet Marketing

Internet Marketing

Internet Marketing contains a few key factors, all of which build on each other. The most important aspect of Internet Marketing is the quest to be seen.

If a website is live, but no one clicks on it, does it really exits? It may as well not exist. The first quest and aspect of Internet Marketing is to increase visibility. All other endeavors are pointless until browsers find the site. 
After visibility is attained, all marketing efforts should be focused in, with laser-point accuracy, on generating consistent, timely, quality content. Marketing efforts, be they creative, statistical, etc., focus on refining a website to attain that original goal, visibility. They do this through quality content. 
The successful Internet Marketer knows that it is not enough to have a site that attracts first-time visitors, but does not bring them back. We have plenty of information pointing to the fact that most consumers will not purchase the first time they click on a website. In addition, blogs and other content-driven sites are only successful when updated often, with proven track records of being updated on a regular basis with worthy content. 
Visibility is achieved through SEO tactics, which force the website owner to think in terms of search engines. What would a potential customer type in to Google or Yahoo to find your site? This information is attained through research, a key step in creating quality content. Internet Marketers who take the time to understand their customers, and understand the Internet enough to know how to draw those customers in and convert them to repeat visitors and eventual paying, committed or loyal customers. 
In addition to an SEO-friendly site, Internet Marketers also focus on creating website copy that is informative, free of errors, accurate and timely. If a potential customer visits your site and sees that you haven’t added to your blog since 2009, they know you don’t care enough about the topic or site to update regularly. In effect, you have nothing new to say. And off they go to another site. In addition to current and timely copy, Internet Marketers also seek to provide content that establishes them as an authority on their given topic or product. This creates a trend of being linked to from outside sites, a great tool for increased visibility. 
Overall, Internet Marketing is about understanding the Internet and how it’s search engines and users operate. Then creating a specific, focused plan to reach customers in a respectful, intent way. 
Internet Marketing

Internet Marketing

Internet Marketing, like the Internet itself, is a wide open field, ready for harvesters. The web is full of information and consumers have increased their level of savvy in sorting through that information. Because of the wealth of resources, poorly written, poorly maintain, out-dates sites are just looked over. Any given web user can find a wealth of information on any given topic or product, thereby rendering outdated, inefficient websites as completely useless.

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Content Is King-Justified And Beyond Justified

April 14th, 2010 § 0 comments § permalink

Introduction:

Content is King. I do agree with this memo or an argument – whatever term one wants to call it. Quality content with proper SEO usage only can make the visitor read the full article and use it for achieving their goal, be it buying a product or enhancing the knowledge.

CONTENT IS KING


Appeal to the target audience:

Article that is written with SEO based content for geo-marketing can target audience globally or locally as the web master / business owner wishes. Depending on the marketing methodology one uses and the customer area one wants to focus on, Content can act like a King to rule the marketing world.

Repeat visitors:

Content should meet the below basic criteria to gain repeat visitors and in turn more business.

  • Original, different and unique
  • Relevant information for what it was written for
  • Appealing, interesting and informative
  • Updated information in line with the global changes

Conclusion:

If the content strategy is neglected, the website and so the business will fail within a year of building the same. Not only the search engines love contents, visitors read the websites for contents that are informative and help to meet their need. So Content is King.

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Four Step Process To Write SEO Content Friendly Article

April 12th, 2010 § 0 comments § permalink

Introduction:

Search Engine Optimization(SEO) is the mantra used by all internet marketing writers. Contents need to be SEO friendly, so that it can reach target audience and give a way to repeat visitors. This article will help to understand the four step process on how to write SEO content friendly articles for the websites

Process:

SEO process

Writing a SEO content friendly article becomes easier and quicker when you have a 4 step process in place before creating it.

  1. Key word prominence: Using 2-3 keywords, one single word being a main keyword all through the article. This includes title tags, article headline, sub headings, tags, metadata, and page description. Keywords can be chosen using tools like Google Adwords.
  2. Keyword Proximity: Using the primary keyword as the first word or phrase in the headline, URL and page title will help to increase the pagerank.
  3. Keyword Frequency: Using too many keywords will knock the visitors away and there are chances search engines consider the article and so the webpage as ‘spam’. Consider using the main keyword not more than 3-4 times, sub keywords 1-2 times through out the article.
  4. Keyword Density: Using the keywords all through the article is important. Bulking keywords in a single paragraph will make it look like ‘spam’

Conclusion:

It is important to understand the usage of keyword tools,rules and calculation methods to write your article with SEO friendly contents.

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3 Tips To An Aspiring SEO Content Writer To Be Successful

April 11th, 2010 § 0 comments § permalink

Introduction:

To be successful in their writing career aspiring SEO content writer should know the below technicalities behind Internet Marketing writing. This article gives 3 Tips to an aspiring SEO content writer to become successful in their writer career

3 Tips to an Aspiring SEO Content Writer

Find a right keyword:

Ensure you use the keyword search tools like ‘Google Adwords’, to select the main and sub key words. 1 main keyword can be accompanied by 4-5 sub keywords for an article that contains 400-500 words.

Keyword Rules:

Understand the technicalities behind rules such as keyword prominence, keyword density, keyword proximity and keyword frequency to better using them in the articles

Continue Learning:

It is very important to continue learning and keep updated on the latest happenings in the ‘SEO’ world.This will help to keep the websites updated, so that it can attract more visitors.

Conclusion:

It becomes very important to follow these tips since this field has huge involvement of customer satisfaction and success of various stakeholders such as you as a writer, your customer as a webmaster, main customers as visitors.

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Five Affiliate Marketing Pitfalls To Avoid

April 10th, 2010 § 0 comments § permalink

Affiliate Marketing

Affiliate Marketing

When engaging in Affiliate Marketing, you should try to avoid these 5 pitfalls:

1. Don’t be sneaky: There’s nothing that angers a potential customer and ensures they won’t return to your site or engage in business with you like tricky marketing. Affiliate marketing offers certain opportunities for shady alliances. Don’t be tempted to go down this route. Though slightly easier at times, shady marketing techniques never pay off is sustained dividends. 

2. Don’t market in a way that you wouldn’t want to be marketed to: If you hate pop-up ads, chances are that your potential customers or visitors do, too. Using annoying tactis like pop-up ads just angers potential customers, it doesn’t make them any more likely to do business with you. 
3. Discount affiliate marketing: By turning a blind eye to the world of affiliate marketing, you could be losing out on great benefits. While it may not be suitable to every single site or business, you still owe it to yourself to explore the possibilities. 
4. Stay away from new technology: It is important to follow the trends that your potential customers are following. You need to be where they are, even if it involves a technology you’re not comfortable with. 
5. Form alliances with just anyone: Pick your partners carefully because they become an extension of your company’s image. 

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