Pitfalls to Avoid in Viral Video Marketing

June 23rd, 2010 § 0 comments

While censoring comments on your video may seem like a good way to combat spam and trolling, it can also eliminate a valuable resource in constructive criticism and turn people off who may otherwise become followers.

With viral video marketing as much as with any mode of advertising, it is important to remember that there are some potential pitfalls which can be limiting of your success:

  • Stuffing Information – With what is typically a ten minute time limit to work within, you will want to make sure that your audience gets all of your main points in as short a time as possible.  You also want to be sure that your main points are clear, so avoid wasting time by going off on tangents at the expense of your main points.
  • Lack of Planning – With such a short time frame to work with, you will want to have a plan for how you will cover your main talking points.  Without a specific outline, it is difficult to effectively cover all of your talking points as clearly and specifically as possible.
  • Description in Text – Do not forget that this offers you the opportunity to elaborate on your main points where you may not have had time to do so in your video.
  • Keywords – Try to fit some commonly searched keywords within your title and tags.  It is very difficult to gain any recognition without a search result which appears high in the rankings.
  • Ignoring Criticism – Although it is obviously not necessary to pay attention to criticism that is not constructive or thoughtful, it is important to remain on the lookout for the constructive and intelligent criticism that may help you improve your approach.  It is better to take constructive criticism than to ignore all criticism and repeat the same mistakes as a result.

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