Tips for Using Blogs for Internet Marketing

June 17th, 2010 § 0 comments § permalink

SEO is an essential tool for any effective blog marketing campaign.

Although blogs are generally a mode though which anybody with internet access may publish just about anything at any time, there are a number of important differences between free blogging and using blogs for internet marketing:

  • SEO – Whereas a private individual blog may be shared with as many or within as small a circle as the blogger wishes, it is essential to utilize SEO in writing a blog for internet marketing.  No blog can be successful if it cannot be easily found amongst the more than 100 million blogs that exist on the web.
  • Appealing Headline – In addition to making your blog visible in search engines, it is no less important that the blog appear worth checking by one who finds the search engine result in order to bring traffic to your blog web site.
  • Keep It Brief – Most of the web traffic likely to visit your blog is looking for fast information rather than a long and complicated piece that will consume a large amount of time.  If additional elaboration on the subject is required, it is beneficial to refer visitors to external links for further information.
  • Use Categories and Tags – This will help users looking for specific information more easily navigate your blog and find the information they wish to find quickly.
  • Comments – Although no blog writer wants a page filled with negative comments, it is important to allow both positive and negative feedback from readers as should be realistically expected.  An appearance of objectivity is a necessity for credibility.

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Advantages of WordPress for Business Blogs

June 16th, 2010 § 0 comments § permalink

WordPress includes a number of features which make it a useful tool for blog marketing.

WordPress holds a number of advantages for news and business blogs.  WordPress is a free, open-source platform—meaning the software can be used at no cost by a wide variety of users.  WordPress allows for the simple inclusion of images and other media, and at the same time is specifically designed for Search Engine Optimization of content with its All-In-One SEO Pack.  It can also be used to limit who is able to publish blogs with the ability for a unique user login for each user on each site which utilizes the platform.  The ability to limit access of who can publish content where makes WordPress useful for business in that it helps to separate more professional news and business blogs from those which allow any individual with internet access to publish anything in a variety of places on the web.

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Blogs as an Effective Marketing Tool

June 15th, 2010 § 0 comments § permalink

For any company seeking to advertise using blogs, it is beneficial to seek blogs which deal with products the same as or similar to the kind they wish to advertise.

Blogs can be used as a marketing tool for advertisers seeking a more direct mode of communicating within their advertising campaign to their target audience of individuals interested in a company’s specific type of product or service.  This allows the advertiser more certainty that the type of product they are advertising is consistent with the potential client’s interests, rather than wasting resources for advertising where they will not appeal to the viewer.  Blogs can also be helpful for providing regular updates with information about new products, and by linking to additional resources which can provide the potential client with more thorough information should they want to research the product further before making a buying decision.

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How an Electronics Dealer Can Benefit from Blogs

June 14th, 2010 § 0 comments § permalink

Placing advertisements for electronics on blogs about those specific types of electronics is one way to ensure your advertising campaign is seen by your target audience.

An electronics dealer can benefit from blogs by placing advertisements on popular blogs which feature their product or similar products.  This can serve as an effective method of directly reaching a target consumer base, because it is far more likely that the advertisement will appeal to the blog reader’s interest if the reader since the reader has already shown potential interest by visiting the blog.  Manufacturers and dealers of electronic products may additionally benefit from blogging if there exist blogs about their products which include direct links that bring traffic to the company web site directly from the blog or link to product review web sites which feature favorable reviews of that company’s products, which can add greatly to the perceived credibility of any advertising campaign.

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What to consider in Twitter writing

June 12th, 2010 § 0 comments § permalink

There are many things to consider when Tweeting

There are several things people should keep in mind when writing for Twitter.  Because tweets can only be 140 characters, tweets should be as succinct as possible.  Tweets should also be relevant to the specific goals of the company who owns the account.  Writers should be aware of their posting schedule; too many posts could lead to people unfollowing the account, and too little posts could lead to people losing interest.  Writers need to be aware of the feedback their tweets receive, as these are some of the most direct and concise responses to marketing one can get.  Lastly, writers should be aware of the people trying to engage in dialogue with the account and try to actively engage their followers.

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Tips for Twitter marketing

June 11th, 2010 § 0 comments § permalink

Tweet effectively with these tips

While a simple social media tool to use, there are a few guidelines one should follow when using Twitter.  Tweets should be scheduled in a way that does not overwhelm followers’ Twitter feeds.  Tweets should be used to primarily promote positive news and link to any relevant sites.  Twitter can be used effectively as a live reporting tool during events and meetings.  Engaging followers is also a great way to maintain a loyal following; dialogue allows followers to feel included in a company’s mission and culls positive responses.  Tweets should, of course, be used to link to a main site; if people are following a company on Twitter, links to the company’s website will surely be clicked, driving traffic to the site.

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Ways Twitter can be used as a marketing tool

June 10th, 2010 § 0 comments § permalink

Twitter marketing is often very simple

One way Twitter can be used as a marketing tool is by using it as a newsfeed for all internal and external news about a company.  Twitter’s format allows news to be disseminated quickly and easily to both followers and casual observers.  This allows a company to supply followers with a steady stream of media attention pertaining exclusive to itself.  Twitter’s privacy settings also allow companies to use the site as a way to offer incentives to followers.  By making tweets private, companies can provide exclusive content or offers to followers, thereby rewarding them for following a company’s account and potentially boasting their number of followers.

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Benefits of Twitter in the music industry

June 9th, 2010 § 0 comments § permalink

Twitter can offer a lot of marketing benefits

A music label could substantially benefit from using Twitter.  There are many things that could be posted using Twitter’s simple format: new bands signed; news and reviews of albums released by the label; tour dates of bands signed to the label; and news related either directly or indirectly to the label.  Bands signed to the label could also provide updates through the label’s Twitter account.  It would also provide the label with an easy platform to interact directly with fans through @ replies.  This would allow questions and comments to be received easily, and rapid, personalized responses to be given.

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What to avoid in social media marketing

June 8th, 2010 § 0 comments § permalink

Many social media mistakes can be easily avoided

One thing marketers should do when using social media is avoid making fake pages to promote products.  Being disingenuous can only lead to problems down the line.  Marketers should not try to gather followers with lengthy posts, as people do not use social media for these reasons.  Posts should be brief and try to encourage people to join a page or group.  Marketers shouldn’t stick to one method of posting because it can quickly become boring and turn off followers.  Marketers also shouldn’t be overwhelming with posts; filling up someone’s newsfeed can be distasteful to some.  Marketers should avoid isolating social media sites from one another; some people might not be aware of a Twitter page if they’re on Facebook.

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Social Media marketing tips

June 7th, 2010 § 0 comments § permalink

These tips apply to most social media sites

One of the most important tips in effective social media marketing is to appear genuine.  There are many cases of fake profiles being created and exploiting people’s trust, often with poor results in the long run.  Marketing should be kept as concise as possible, as people do not use social media sites for lengthy reports and news.  Marketing should be focused simply on getting people to join a group or page, not selling the entire company, product, or service.  All important information should be relegated to a page or group, and the page or group should be made in a way that encourages viewers to explore the page or group.  Finally, while posting is easy, it can quickly get repetitive and stale.  Posting a variety of content will keep members interested in posts.

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